2010年2月9日

Task 2

They are design by Natural History Museum(Dinosaur Hall).
Designer does not use single sign to show ways ,for example  the direction of the arrow.they
use dinosaur's footprints to show ways. that was interesting and clear.























2010年2月4日

task 1(typefaces)

The words is medium and linguistics symbols ,It is useing for transmit information.
POP
POP,the full name is point of purchase.It is usually for shop.(window poster,exhibition panels,price lists and so on.)
POP's form of production has print,hand-painted etc.Their looks like hyperbole,humour,colorful.to attract people's attention.
Their looks lovely,interesting,but their are not seriously.
GOTHIC STYLE
Two types:
(1)The early gothic (11th to 12th century);
Their are  beautiful, magnificent,very power for decorative.the world is long and narrow,close composition.



















  


C








D        



(2)The gothic texture(13th to 15th century).
A kind of  typeface square.Their are clear,strong,simple.
 
 Bank Gothic:Design by Morris Fuller Benton in 1930. Bauhaus was the inspiration for this typeface. 

2010年1月28日

Bioldiversity stamp

BIODIVERSITY STAMP

The first stamp in the world originate in the United Kingdom , is the Queen Victoria stamps issue of in the may 6 , 1840 . This stamp is the originator of the stamp, this stamp printed in black ink.Denominations is a penny, people called " penny black." the inventor is Rowland hill , Rowland hill is a British , was born in England in 1795. Before the " Penny Black" issue, the United Kingdom did have postal services. But the procedures are very complex and postage is also expensive, the calculation is based of journey distance, and the envelope must extra charge. So when people write letter , almost of them they usually does not use envelope. And postage pay by recipient , because of the postage too expensive the recipient can not afford the postage they often return the letter.
Some people even think of ways to play tricks and mutual agreement some cipher in the top of letter, when they see the cipher of the letter they will be able to guess the contents of the letter, so they can get the massage and does not need to pay postage, as a result , the postman will not able to get the postage ,they often doing free work. As a result Rowland Hill was decided to reform the postal chaos, so Rowland Hill put forward a set of proper approach. Proposed to the government a postage prepaid recommendations. To cope with this system, Rowland Hill proposed post office printed stamps. Face value of one penny for each one, as a prepaid voucher. Postage prepaid by the sender, regardless of journey length in the specified level all fees and charges a penny, stick a stamp on the envelope as a postage-paid label.
As we know there are too many animals plants microbial in the world , this diverse , including animal ,plant, microbial they are forming species diversity and variation of genetic and ecosystem diversity, among them species diversity is the key of biological diversity, it reflects the complex relationship between biological and environment and also embodies the biological resources.
We already know that about 200 million known species, these kinds of biological species constitutes a biological species diversity. Similarly, the relationship between biological diversity to our health and our planet's health. In fact, your health and the health of the planet is the relationship between inseparable. When we are sick, we rely on the natural environment to help us recover.For years, people from the natural world to find treatment for the injury. Plants for modern medicine provides an effective ingredient, such as the production of aspirin component. Homeopathic medicine is also a large number of use of plant components.From the money point of view, the value of medicinal plants can not be settled for. In the world of these plant-based drugs as the total value of approximately 6 100 billion.In some cities, especially in the summer, breathing the air outside is unhealthy.We know that we need to reduce vehicle exhaust pollution, factory air pollution, air pollution from power plants to ensure that modern life. we all know this, but you know that bio-diversity, the environment of the self-cleaning plays what kind of role?Do you know of biological diversity, help clean the air. Trees and other green plants breathe carbon dioxide - this primarily by automobile exhaust and factory emissions of greenhouse gases, and then returned to the natural pure oxygen. Biological diversity is the world's air purifier.All life is inseparable from the water, therefore, biodiversity is also related to water resources. Because we have only limited water, not to say that when our future can be transported from a ship down on mars-biological diversity, unique different ecosystems purify our water forest , soil and bacteria, streams, together with the cloudsoperation- is actually filtering, it allows us to re-drink the water.No biological diversity, the world becomes barren and poisoning - like on Mars - and then we can not exist on Earth in regeneration. Scientific evidence is impossible to refute: the Earth's climate is changing.The whole earth has been a weird thing happened - the death of coral reefs, large-scale landslides, unusual dumping heavy rain days, the continuing drought in some areas.Whether because of industrial emissions cause or causes of natural factors, the world is still coping mechanisms of these phenomena are closely interrelated, from the ecosystem to eco-system between the different life forms.

In my design, in order to reflect the diversity, I have spent a lot of biological images using adhesive means to form a new picture.
In the first stamps I used the image of the shark flowers birds formed a shell In the second stamp, I used the pictures of Panda penguins and frog to formed of a number of eggs.
In the third stamp I used some variety of colors of the flowers become to butterflies, because the flowers and butterflies have very close relationship, as the butterfly's food, flowers and butterflies relationship is inseparable.
In the fourth stamp, I used to some woods squirrel image to form a beautiful color flowers.
In the fifth stamp, I used some pictures of animals and fruit made of a green leaf.
In the sixth stamp, I used the tiger, turtle ,eggs, flowers, baby ,birds picture formed a honeycomb image.With these images are intended to fully reflect the biological diversity.
The main significance of biological diversity is reflected in the value of biodiversity. For humans, biodiversity has a direct use value, indirect use value and potential value.
In short, species diversity is most visible manifestation of biological diversity, is the center of the concept of biological diversity; genetic diversity of biological diversity, the inner form of a species is a unique gene pool, we can say that genetic diversity of each species, of carrier; the diversity of ecosystems, biological diversity is the form of the conservation of biological diversity, the most effective form of protection of ecosystems diversity.

2009年12月16日

STAMP



















































PACKING

Packaging&card

Assortment of merchandise on the shelf.At first we can see merchandise 'wear' different style 'clothes'.That'clothes'is the packaging of merchadise.The performance of packaging design is not single.We can from the packaging materials shape colour structure,etc to represent.Around the dissemination of information,looking for originality.


1 Stressed the characteristics of merchandise.


The performance packaging design have various methods .Select the appropriate technique of expression is a key link in conveying product information, appropriate to the performance of approach can play very important role ,Everyone has their own personality traits, merchandise is the same. Any product, will have their own different characteristics, this characteristic is often where the product's personality.So, thus highlighting the characteristics of the product to make similar products with a high degree of differentiation, is a manifestation of packaging design means . The same product, such as: cakes, toothpaste, soap-like product, perhaps in the production process, raw materials, in the same conditions because their taste, flavor or ingredients to become the product of different unique characteristics; "open Window-style "show the direct product design practices used in food packaging have a lot, such as: beverages, fruit juice, delicious and beautiful fruit directly from the image of the visual image as a packaging center or the performance of saturated bright colors.


2 Location of merchandise consumer groups.


As we know different commodities has the different consumer groups,we are positioned according to consumer groups to carry out the performance of packaging design. we must make different design for different people more attractive than the dry in order to play directly to the effect, narrow the gap between product the distance between the consumer, creating a sense of affinity.The look, style, colors, shape and other features help to distinguish one’s brand from others thus enabling consumers who are used to or seek to purchase a brand to locate it easily (Sheffield, 2003). In a world crammed full of like product types, “…a unique bottle design…” or unusual box could very well be the reason a consumer elects to purchase a product for the first time (Sheffield, 2003Muoio (et al, 1999) states that “Design isn’t just about decoration…” (Muoio et al, 1999) she indicates that it is “… a critical component of how we communicate…” as well as compete and collaborate. She goes on to add that behind this visual approach to the look and feel of a product design as well as its packaging are a number of carefully conceived fundamental principles as well as pragmatic considerations that guide the process, but the look, attractiveness and beauty, are the first considerations.


such as the packaging of female underwear from DEFINE ,the designers based consumer groups of the psychological, the first breakthrough underwear square carton packaging different to the past, useing the S-shaped design to showing feminine curves.


aslo does not use women's beautiful pictures,however they use certain parts of the introduction of the female silhouette, (Underwear packaging is use a women's lower body tobe packaging design, bra is use a women's upper body) ,better for communication of product information,also captured the women's pursuit of "curve beauty" mentality, thus occupying a certain amount of consumer groups .


3 Prominent brand name of merchandise.


Each product all have its own brand and trade names. a successful brand image have become a symbol of high-quality products, in packaging design-oriented branding propaganda will help corporate image enjoys popular support,to enhance consumer trust in businesses that is very helpful to promote products. This is exactly the element of personal benefit package, we can also be fully used these element to expression Brand Impact.


Conclusion; there are many multifarious technique of expression varied packaging design ,but we should accurate focus on communication of commodity information ,based on the performance of choosing the right approach to achieve the original packaging in the visual, aesthetic nature.To make the packaging have tremendous effects for a product.


Through of analysis and research the above expression of the packaging design of several methods ,taught me to understand how to accurately convey the goods on the basis of the information through the visual originality, and aesthetic nature in order to achieve the value of packaging in the market.

2009年11月26日

task 4

About life(environment protection)
I found some poster about life to help me make ideas.





















































task 3

I want find many similarities in the different life.(shape,colour...)
Then I try to put difference life to together , make them looks more natural and nuity.

Honeycomb



Brain'shape likes tree,antler...



Beautiful colour