PACKING

Packaging&card

Assortment of merchandise on the shelf.At first we can see merchandise 'wear' different style 'clothes'.That'clothes'is the packaging of merchadise.The performance of packaging design is not single.We can from the packaging materials shape colour structure,etc to represent.Around the dissemination of information,looking for originality.


1 Stressed the characteristics of merchandise.


The performance packaging design have various methods .Select the appropriate technique of expression is a key link in conveying product information, appropriate to the performance of approach can play very important role ,Everyone has their own personality traits, merchandise is the same. Any product, will have their own different characteristics, this characteristic is often where the product's personality.So, thus highlighting the characteristics of the product to make similar products with a high degree of differentiation, is a manifestation of packaging design means . The same product, such as: cakes, toothpaste, soap-like product, perhaps in the production process, raw materials, in the same conditions because their taste, flavor or ingredients to become the product of different unique characteristics; "open Window-style "show the direct product design practices used in food packaging have a lot, such as: beverages, fruit juice, delicious and beautiful fruit directly from the image of the visual image as a packaging center or the performance of saturated bright colors.


2 Location of merchandise consumer groups.


As we know different commodities has the different consumer groups,we are positioned according to consumer groups to carry out the performance of packaging design. we must make different design for different people more attractive than the dry in order to play directly to the effect, narrow the gap between product the distance between the consumer, creating a sense of affinity.The look, style, colors, shape and other features help to distinguish one’s brand from others thus enabling consumers who are used to or seek to purchase a brand to locate it easily (Sheffield, 2003). In a world crammed full of like product types, “…a unique bottle design…” or unusual box could very well be the reason a consumer elects to purchase a product for the first time (Sheffield, 2003Muoio (et al, 1999) states that “Design isn’t just about decoration…” (Muoio et al, 1999) she indicates that it is “… a critical component of how we communicate…” as well as compete and collaborate. She goes on to add that behind this visual approach to the look and feel of a product design as well as its packaging are a number of carefully conceived fundamental principles as well as pragmatic considerations that guide the process, but the look, attractiveness and beauty, are the first considerations.

such as the packaging of female underwear from DEFINE ,the designers based consumer groups of the psychological, the first breakthrough underwear square carton packaging different to the past, useing the S-shaped design to showing feminine curves.

aslo does not use women's beautiful pictures,however they use certain parts of the introduction of the female silhouette, (Underwear packaging is use a women's lower body tobe packaging design, bra is use a women's upper body) ,better for communication of product information,also captured the women's pursuit of "curve beauty" mentality, thus occupying a certain amount of consumer groups .


3 Prominent brand name of merchandise.


Each product all have its own brand and trade names. a successful brand image have become a symbol of high-quality products, in packaging design-oriented branding propaganda will help corporate image enjoys popular support,to enhance consumer trust in businesses that is very helpful to promote products. This is exactly the element of personal benefit package, we can also be fully used these element to expression Brand Impact.


Conclusion; there are many multifarious technique of expression varied packaging design ,but we should accurate focus on communication of commodity information ,based on the performance of choosing the right approach to achieve the original packaging in the visual, aesthetic nature.To make the packaging have tremendous effects for a product.


Through of analysis and research the above expression of the packaging design of several methods ,taught me to understand how to accurately convey the goods on the basis of the information through the visual originality, and aesthetic nature in order to achieve the value of packaging in the market.