2009年12月16日
PACKING
Packaging&card
Assortment of merchandise on the shelf.At first we can see merchandise 'wear' different style 'clothes'.That'clothes'is the packaging of merchadise.The performance of packaging design is not single.We can from the packaging materials shape colour structure,etc to represent.Around the dissemination of information,looking for originality.
1 Stressed the characteristics of merchandise.
The performance packaging design have various methods .Select the appropriate technique of expression is a key link in conveying product information, appropriate to the performance of approach can play very important role ,Everyone has their own personality traits, merchandise is the same. Any product, will have their own different characteristics, this characteristic is often where the product's personality.So, thus highlighting the characteristics of the product to make similar products with a high degree of differentiation, is a manifestation of packaging design means . The same product, such as: cakes, toothpaste, soap-like product, perhaps in the production process, raw materials, in the same conditions because their taste, flavor or ingredients to become the product of different unique characteristics; "open Window-style "show the direct product design practices used in food packaging have a lot, such as: beverages, fruit juice, delicious and beautiful fruit directly from the image of the visual image as a packaging center or the performance of saturated bright colors.
2 Location of merchandise consumer groups.
As we know different commodities has the different consumer groups,we are positioned according to consumer groups to carry out the performance of packaging design. we must make different design for different people more attractive than the dry in order to play directly to the effect, narrow the gap between product the distance between the consumer, creating a sense of affinity.The look, style, colors, shape and other features help to distinguish one’s brand from others thus enabling consumers who are used to or seek to purchase a brand to locate it easily (Sheffield, 2003). In a world crammed full of like product types, “…a unique bottle design…” or unusual box could very well be the reason a consumer elects to purchase a product for the first time (Sheffield, 2003Muoio (et al, 1999) states that “Design isn’t just about decoration…” (Muoio et al, 1999) she indicates that it is “… a critical component of how we communicate…” as well as compete and collaborate. She goes on to add that behind this visual approach to the look and feel of a product design as well as its packaging are a number of carefully conceived fundamental principles as well as pragmatic considerations that guide the process, but the look, attractiveness and beauty, are the first considerations.
such as the packaging of female underwear from DEFINE ,the designers based consumer groups of the psychological, the first breakthrough underwear square carton packaging different to the past, useing the S-shaped design to showing feminine curves.
aslo does not use women's beautiful pictures,however they use certain parts of the introduction of the female silhouette, (Underwear packaging is use a women's lower body tobe packaging design, bra is use a women's upper body) ,better for communication of product information,also captured the women's pursuit of "curve beauty" mentality, thus occupying a certain amount of consumer groups .
3 Prominent brand name of merchandise.
Each product all have its own brand and trade names. a successful brand image have become a symbol of high-quality products, in packaging design-oriented branding propaganda will help corporate image enjoys popular support,to enhance consumer trust in businesses that is very helpful to promote products. This is exactly the element of personal benefit package, we can also be fully used these element to expression Brand Impact.
Conclusion; there are many multifarious technique of expression varied packaging design ,but we should accurate focus on communication of commodity information ,based on the performance of choosing the right approach to achieve the original packaging in the visual, aesthetic nature.To make the packaging have tremendous effects for a product.
Through of analysis and research the above expression of the packaging design of several methods ,taught me to understand how to accurately convey the goods on the basis of the information through the visual originality, and aesthetic nature in order to achieve the value of packaging in the market.
Assortment of merchandise on the shelf.At first we can see merchandise 'wear' different style 'clothes'.That'clothes'is the packaging of merchadise.The performance of packaging design is not single.We can from the packaging materials shape colour structure,etc to represent.Around the dissemination of information,looking for originality.
1 Stressed the characteristics of merchandise.
The performance packaging design have various methods .Select the appropriate technique of expression is a key link in conveying product information, appropriate to the performance of approach can play very important role ,Everyone has their own personality traits, merchandise is the same. Any product, will have their own different characteristics, this characteristic is often where the product's personality.So, thus highlighting the characteristics of the product to make similar products with a high degree of differentiation, is a manifestation of packaging design means . The same product, such as: cakes, toothpaste, soap-like product, perhaps in the production process, raw materials, in the same conditions because their taste, flavor or ingredients to become the product of different unique characteristics; "open Window-style "show the direct product design practices used in food packaging have a lot, such as: beverages, fruit juice, delicious and beautiful fruit directly from the image of the visual image as a packaging center or the performance of saturated bright colors.
2 Location of merchandise consumer groups.
As we know different commodities has the different consumer groups,we are positioned according to consumer groups to carry out the performance of packaging design. we must make different design for different people more attractive than the dry in order to play directly to the effect, narrow the gap between product the distance between the consumer, creating a sense of affinity.The look, style, colors, shape and other features help to distinguish one’s brand from others thus enabling consumers who are used to or seek to purchase a brand to locate it easily (Sheffield, 2003). In a world crammed full of like product types, “…a unique bottle design…” or unusual box could very well be the reason a consumer elects to purchase a product for the first time (Sheffield, 2003Muoio (et al, 1999) states that “Design isn’t just about decoration…” (Muoio et al, 1999) she indicates that it is “… a critical component of how we communicate…” as well as compete and collaborate. She goes on to add that behind this visual approach to the look and feel of a product design as well as its packaging are a number of carefully conceived fundamental principles as well as pragmatic considerations that guide the process, but the look, attractiveness and beauty, are the first considerations.
such as the packaging of female underwear from DEFINE ,the designers based consumer groups of the psychological, the first breakthrough underwear square carton packaging different to the past, useing the S-shaped design to showing feminine curves.aslo does not use women's beautiful pictures,however they use certain parts of the introduction of the female silhouette, (Underwear packaging is use a women's lower body tobe packaging design, bra is use a women's upper body) ,better for communication of product information,also captured the women's pursuit of "curve beauty" mentality, thus occupying a certain amount of consumer groups .
3 Prominent brand name of merchandise.
Each product all have its own brand and trade names. a successful brand image have become a symbol of high-quality products, in packaging design-oriented branding propaganda will help corporate image enjoys popular support,to enhance consumer trust in businesses that is very helpful to promote products. This is exactly the element of personal benefit package, we can also be fully used these element to expression Brand Impact.
Conclusion; there are many multifarious technique of expression varied packaging design ,but we should accurate focus on communication of commodity information ,based on the performance of choosing the right approach to achieve the original packaging in the visual, aesthetic nature.To make the packaging have tremendous effects for a product.
Through of analysis and research the above expression of the packaging design of several methods ,taught me to understand how to accurately convey the goods on the basis of the information through the visual originality, and aesthetic nature in order to achieve the value of packaging in the market.
2009年11月26日
Biodiversity(task 2)
2009年11月25日
MUSEUM(task 6)
We were visit to three museums on Friday. I was so happy .because that made me enjoyable and memorable.
Maharaja the splendour of india's royal courts exhibition at V&A.That's so beautiful and amazing. a bold use of color ,fine lines,the characters are vivid. Bright colour,gold-wall brilliant.
Science museum shows the human's yesterday,now and future.Natural history museum shows different life in the world.
2009年11月19日
IDEAS(task 5)
(1)I saw lots of pictures about life,I think some trees's shape looks like the brain,so I try to put them together.
(2)I want to try doing different ways to make this stamp,so Iuse the honeycomb shape ,and cut different pictures about life to fill in these hexagon.
(3)We use the eyes to look the world, we saw some different things in the earth when we open the eyes.
We live in the earth ,the earth also in our eyes .
(4)Onion slices of figure.I changed inside like the circuit.
(5)Lotus fruit
(2)I want to try doing different ways to make this stamp,so Iuse the honeycomb shape ,and cut different pictures about life to fill in these hexagon.
(3)We use the eyes to look the world, we saw some different things in the earth when we open the eyes.
We live in the earth ,the earth also in our eyes .
(4)Onion slices of figure.I changed inside like the circuit.
(5)Lotus fruit
2009年11月7日
MY BUSINESS
NAME:(for Design)
(1)colorful
means:We have different seconds.minutes.hours...They are like the different colors .For example:Gray symbol of depression; Green symbol of life.
(2)my bedroom (my zone)
means:Bedroom is private place for everyone.So we can relax ourselves.We are free in here .There is not so many rules and strict boss.We can do everything if we want.
(3)key
means:Key is use for open the door.
(4)special tailor
means:Designer is a tailor .We must understand everyone style,size.Then we can make appropriate clothing for different people.
(5)point·line·surface(PLS)
means:All the images are formed by point.line.surface.
(6)open
means:We can open eyes,ears,nose,mind,heart to see,listen,smell,feel everything then we can find different new things.
(7)potato
means:"Potato"come from our life.We see it and eat it in everyday.This name close with us,easy to remember.
(8)life
means:Design come from daylife,we design different things from daylife.
(9)S≠S
means:We have so many good element,new ideas when we design for one case.We must select the best.Do not put all the good things piled up together.We must distil,concentration.
(10)enjoy
means:I love design whatever the hard work I got.I enjoy it.
(1)colorful
means:We have different seconds.minutes.hours...They are like the different colors .For example:Gray symbol of depression; Green symbol of life.
(2)my bedroom (my zone)
means:Bedroom is private place for everyone.So we can relax ourselves.We are free in here .There is not so many rules and strict boss.We can do everything if we want.
(3)key
means:Key is use for open the door.
(4)special tailor
means:Designer is a tailor .We must understand everyone style,size.Then we can make appropriate clothing for different people.
(5)point·line·surface(PLS)
means:All the images are formed by point.line.surface.
(6)open
means:We can open eyes,ears,nose,mind,heart to see,listen,smell,feel everything then we can find different new things.
(7)potato
means:"Potato"come from our life.We see it and eat it in everyday.This name close with us,easy to remember.
(8)life
means:Design come from daylife,we design different things from daylife.
(9)S≠S
means:We have so many good element,new ideas when we design for one case.We must select the best.Do not put all the good things piled up together.We must distil,concentration.
(10)enjoy
means:I love design whatever the hard work I got.I enjoy it.
2009年10月29日
Project A (mapping task 1)
Design Project A (stamp) Research
Royal mail and stamp history
Royal mail was the first organization introduction all parts of the country fits the
standard form postage delivery in the 1840 ,as well as stamps could be attached,
it was the first stamps system.stamps is the only had not use country's name on
the stamp, However stamps just had use the picture of Queen's Head.
the first stamp on the world
2009年10月21日
designers
Alan chan
He repeat the logo .Clients and designers are convinced that
Alan chan is one of the most famous designers in HongKong.
He loves Chinese traditional cultur every much.Eastern and Western
cultures merging is for his design.He said "We must keep passion in
everytime , all ideas are from life."
There are his creation,chinese-style~
He designed the SEIBU market.this idea from chinese jade.the
shape looks like two fishes ,and also looks like SEIBU's "S" .In china fish
and superfluous pronounced the same .Superfluous mean's a symbol of
wealth each year.
He repeat the logo .Clients and designers are convinced that
the overall CI to the use of trade mark for recycling effect has
been received.
The DM is very interesting:
The DM is very interesting:
Kan tai--Keung
Kan tai--Keung believes designer is a tailor.We must understand everyone
style, preferences and size,after you can make appropriate clothing for
different people.
beautiful design is not necessarily good design,Good
design is beautiful suitable for the design of enterprise products.
Bank of china
In my opinion:
Design is not simply to design a VI ... .More are in the
design of the integration of different cultures, design
of our life.
The ideas from anywhere,we must open the eyes to
find new things~~
订阅：
博文 (Atom)
