task 8.2(ten things I have learned)

TEN THINGS I HAVE LEARNED
1.Designers in the design, not only to focus on design, the design process designers have to find some in common at the point of view with customer, otherwise your work will not be satisfied by customers, aslo you will not feel the work fun, only can feel quarrel with each other endlessly with customer in the design, can only feel the pain!
2、In a person's life, You may very well plan your life, plan what you want to reach in the target, for example, plans when to earn your first million in life? when married? when to have children?
But many times, change is often faster than planned, the reality is do not to have too many plans,you just need to doing well everyday. means hard work every day, and sincere to do, and finally you will find Each stage of your life is meaningful.
3、We all know Designer needs inspiration when they doing design, but Where is the inspiration come from? This will require designers in their life See more、Listen more and Thinking more.
See more
Can give designer a broader perspective.
Listen more
Can give you more advice from many different kind of people.
Thinking more
Can make your mind active at all times .This is a good designer must have.
4、 In the design industry, professional does not necessarily mean good, because when a person from the unprofessional to professional, he may spend a considerable time, this time in his mind, already have a fixed pattern, To do the design this time, creative will be very difficult for him.
In the design,and innovative means unrestrained,But the professional and creative, which is we really need to be , in my opinion this is a complementary.
Designers can not imprison their thoughts and can not no sense of innovation.
5、Less is more
This is a sentence in mantra .
For a philosopher, this sentence is very easy to understand.
This phrase is intended to tell people what to consider not just from one side, sometimes you can thinking from flip side .The results are very different.
One example, a person in the horse race competition. originally he was far ahead,
but did not expect that His horse fell, although he lost the opportunity to be frist and honor,but he discovered a gem where he had fell,so that we are in life, when things happened do not be sad and depressed, change another point of view, sometimes may be obtained completely different results.
6、Each designer has a different design style,This design style is designer Deliberately to culture? Or designer in the design process Naturally formed, different design style may bring designer different inspiration, different design can give people different feeling.
However,there is no way designers are using the same style in the life,so the designers must learn more and more in the design career.
7、Human beings are a social animal, the evolution of human history, all around the environment and community evolution.
The surrounding environment can influence the direction of the evolution of the human brain,for example, when we was young, our mother always told us: play with smart kids, this is a scientific basis, and when we together with smart people , we consider the problem is usually followed their friends way to consider, because you're used to see people thinking useing this way, thus making you feel this way considering the issue should be considered, so life can change our brains.
8、We all know that We must do things carefully, not because you have experience.
And in accordance with the experience to do, experience is important but experience does not apply to any time.
Sometimes, the experience will not bring success to you, on the contrary Experience will make you careless.
Carelessness can cause things to failure,Only things that are suspicious, cautious attitude, Things will not have problems will to be the better.
9、A leap of thinking is very important for a designer
This is an industry design There is no fixed model to follow.
Every successful designer Are all visionaries.
Can be said a leap thinking of the importance of thinking for the designer, is like scissors for tailor,If there is no good tailor scissors can not cut clothes very well.
If the designer does not divergent thinking, it is difficult to design an unexpected product design.
10、Honesty is the community giving the ethics to the people.
Honesty is more important for the designer, the designer honest can Given product design Complete soul,the soul is essential for the design work, good works must have a good soul,only honest designer can design good soul work.
The soul works from designer Not only looks beautiful people can be guide people honest.
So everyone needs an honest,designers also need to be honest.

Sustainable design（task 8.1）

Green design is the international design trend appear in the late of 80 in 20th century。

Green design reflects a culture of modern technology for environmental and ecological damage，but also reflects the designer's return to moral and social responsibility。

In the long history of human design, the human in order to create the modern way of life and living environment , at the same time it accelerated the resources and energy consumption, and make the Earth's ecological balance tremendous damage.In particular, the excessive commercialization of industrial design, encourage people to make the design become an important medium unrestrained consumption, "there are plans to abolish the system of goods" is an extreme manifestation of this phenomenon.No wonder people are called "advertising" and "industrial design" is the culprit in advocating for human consumption, caused a great deal of criticism and censure. It is in this context, the designers had to rethink the responsibilities and role of industrial designers, green design has emerged.Green Design , also known as eco-design , Design for environment , etc., is the use of the product life cycle, types of product-related information (technical information, and the environment of information, economic information), use of parallel design and other

advanced design theory, to design products with advanced technical, harmony with environment, and reasonable economy of a system design.Green design focuses on the ecological balance of relations between man and nature, in the design process, each decision-making environment are fully taken into account the benefits and minimize damage to the environment，In terms of industrial design, green design is the "3R", is Reduce, Recycle and Reuse, not only to minimize material and energy consumption, reduce emissions of harmful substances, products and parts to make it easy to separation and recovery and recycling or reuse.Green design is not only a technical consideration, more importantly is a conceptual change ，require designers to give up too much emphasis on products that maverick approach in appearance, but will focus on real innovation ，In a more responsible approach to the create of product form, with more concise, long-lasting shape to make our products as possible to extend its service life.

Light Pot

Flexible Love

ReGlow Lamp(Shelley Spicuzza)

Advertise...(task 7)

The effect of advertising is: to let more people know your product and attract people's attention, deliver information to play, the effect of marketing communication. Enhance the awareness of goods is an important part of enterprise competition, and advertising is good weapons essential to improve awareness .

Advertising to be honest, to convey pragmatic information of goods。

Good advertising is actually a work art, not only to introduce people to the merchandise, and let people watch the image through the work, appreciation of life caused by a rich association, establish a new concept of consumption and increase the spirit of Enjoy the beauty and subtle art of being, make desire to purchase the product.

In my opinion I think the ad popular, irrespective of younger and older, men and women, it

is necessary to grasp a degree, if over the people will feel uncomfortable, Example, is full of sexual content, violence. not all people can accept.

task 6

At first we can see merchandise 'wear' different style 'clothes'.That'clothes'is the packaging of merchandise.
The packaging is use for keep the merchandise safe and easy to transport .
returnuse,reuse, recycle, degradable .

task 5

Piano StairCase:
In Stockholm’s Odenplan subway station, the staircase has been retrofitted to resemble giant piano keys, which produce real sound, to encourage commuters to climb the stairs rather than ride the escalator.


The World’s Deepest Bin:
Sometimes let people to throw garbage into the garbage barrels is not really an easy task. Is there have a simple and easy and fun way for people to change the habit？
Designers did installation a sensor to detect in a trash can ,if there are trash into the barrels, will be issued to imitate things falling sound from high places , as if it is a "the world's deepest Trash" .
The results of the day, the modified trash collection 72kg of rubbish . more than have not been converted to more 41kg at the same place.

task 4(starbucks coffee)

Starbucks was set up in 1971 ,It is the world's leading brand of gourmet coffee,headquarters is located in Seattle Washington United States.But it sells more than just great coffee. Business Ethics Magazine has ranked Starbucks as one of the Top 100 . They are committed to buying and serving the highest-quality, responsibly grown, ethically traded coffee to help create a better future for farmers and a more stable climate. Starbucks and Conservation International (CI) have been working together to help farmers grow coffee in a way that's better for both people and the planet.Now they are working together on a new climate change initiative that takes conservation beyond coffee farms to the surrounding landscapes
"We share our customers' commitment to the environment."They are working hard every day on ways to make that goal a reality. (Toward 100% reusable or recyclable cups. )
They are committed to being a good neighbor and to bringing together our partners, our customers and their communities. Their partners are the keepers of their stores.



"When research indicates that coffee-growing regions will be impacted directly by climate change, it's something we take seriously. So we're aggressively pursuing a climate change strategy, including finding ways to minimize our use of energy, water and other resources."

task 3(animated digital media design)

Japp(CHOCOLATE)



Bud light(BEER)


Citroen C4(CAR)



Honda-The cog(CAR)



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In the future,animated digital media design will  pursuit the effect of realistic visual.As well as more advanced technologies such as 3D,4D...